Everyone has a desire. For some, it's losing weight, for others it’s quit smoking. Maybe you'd just like to exercise regularly. If you desire to achieve a goal, but lack the self-control to do it, you need to implement a strategic approach.

If you're ready to turn your desire into a goal and an accomplishment, you're ready for Strategies of Desire 2.0. Our web site was founded on the principle that creating strategic incentives is the most important key to achieving a goal. Strategies of desire 2.0 is the Social Network that will act as Strategic Device, helping you to achieve your goals. A network of friends that will act as referee and as supporters in achieving your goals.

Entirely unique to each person, a Strategic Device obliges you to achieve your goal by using a particular strategy. Not only are you challenging yourself by saying "Hey, I can do this," you're also putting your reputation at stake. If you are unsuccessful, we'll let your friends know about it.

Sometimes losing face with your friends might not be enough to keep you on track. So, what is the one thing no one can stand to part with? You guessed it! It’s cash.

As a true test of your commitment, you can put put your money on the line by using special Commitment Devices like: auctions, contracts or just contests.

Achieve your goal and you don't pay a thing (and you're much happier than before, aren't you?). But if you aren't successful, you forfeit your money to a charity, an anti-charity or even that neighbor who keeps stealing your newspaper.

In the last decade behavioral economics has fundamentally changed the way economists conceptualize the world. Strategies of Desire builds on the work of accademics like: Richard Thaler and Cass Sunstein, Thomas Schelling, Avinash Dixit and Barry Nalebuff, Adam Brandenburger, Dan Ariely and Daniel Kahneman.

Join our community to implement new strategies for self improvement.